After spending the past 15 years in the bottleless water industry, I’ve learned that one key activity is offering a free trial. Yes, offering a free trial on a water, ice, or coffee unit leads to an 85% close rate and consistency in your [...]

Compensation philosophies have always intrigued me in the bottleless water industry. I’ve learned that any 10 dealer principals will all have a different formula for coming up with the same payout plan. The method of “how” you pay out those dollars is important for [...]